A New State of Mind was launched by Premier Peter Malinuaskis on 25 August 2022, along with industry heads, media, government representatives and influential young South Australians.

A New State of Mind is more than a campaign, it’s a movement to unite South Australia with a clear and cohesive identity based on who we have always been – inspired, connected and unexpected. A place that’s intriguing, confident and bold. A place where you can pursue purpose, connection and a global career working on the things that really matter.

Congratulations to our members Lumination, who was chosen to help launch the campaign at their Thebarton HQ and Fuller Brand Communication who were the creative brains behind the campaign.

Click here for more information and to sign up to A New State of Mind updates.

Click here to see the campaign video.